Raise Price to Improve Revenues and Margins

CHOICE 3: USE THE COMPONENTS OF PRICE TO FURTHER CONTROL THE EXTENT OF THE HIGHER PRICE

No.	SIC	Year	Notes
1	2676	2002	Kimberly Clark designed a package with fewer diapers and cut the price less than the reduction in diapers would suggest resulting in a net 5% price increase.
2	3571	1998	Gateway's new program, Your Ware, offers PCs for monthly fees of as little as $50.
3	4812	2005	Prepaid wireless services often price per-minute charges on the basis of how much you purchase initially. TracFone charges 50 cents a minute for those who buy just 40 minutes of airtime to 20 cents a minute for those who buy 400 minutes while Virgin Mobile charges 25 cents per minute for the first 10 minutes and a reduced rate thereafter.
4	5411	2008	With food costs soaring and the economy slowing, the nation's supermarkets are touting their discounts even as they increase the price of most items. Food companies have also been looking for ways to reduce waste and make up for their increased output costs without consumers noticing. PepsiCo Inc's Frito-Lay snack unit is raising prices and reducing the number of chips in some of its bags.
5	7377	1999	At PeoplePC, consumers don't get the PC until they sign up for Internet access at $24.95 a month for three years, eventually a $900 expenditure.

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