Raise Price to Improve Revenues and Margins

CHOICE 2: ISOLATE THE SEGMENTS WHO MUST PAY THE PRICE INCREASE

C. Segments of customers where competitors cannot counter the company's change in Value

Customer segments who use a service or purchase a product on a specific occasion

No.	SIC	Year	Notes
1	2771	1999	Seasonal card prices have gone up higher and faster than everyday cards.
2	3312	2009	Many stainless steel makers, facing high operating costs, are increasing prices despite weak demand. Universal Stainless & Alloy Products Inc. has boosted prices 5% to 6% twice since the beginning of May. Other producers are following suit. Unlike mill increases announced in recent years, this is obviously not driven by increasing global demand, but rather by fixed costs being proportioned over lower demand. Mining companies, aluminum makers, and other manufacturers with high material and production costs are grappling with the same issue. The stubbornly high costs of running mines and smelters has forced many miners to shut operations.
3	5812	2004	Software is being developed that makes real-time sales pitches based on the change the customer is about to receive. The software, which runs on a cash register, instantly generates a discount offer for another food item based on the changes (71 cents) that would be returned on an "even" amount ($5, in this case). Approximately 35% of all spare-change offers are accepted.
4	6141	2008	Card issuers from Bank of America to Capital One are using the economic crisis as a reason to raise interest rates. 37% of banks have increased rates, compared with 24% in April and 10% in January.
5	7514	1995	National will offer new levels of discounts in Florida this spring. But now it will require travelers to reserve and pay for cars 14 days in advance and agree to a cancellation fee ranging from $25 to the entire price of the rental in order to get the bargain rates. The standard is not to impose cancellation fees.

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