Raise Price to Improve Revenues and Margins
CHOICE 2: ISOLATE THE SEGMENTS WHO MUST PAY THE PRICE INCREASE
B. Customer segments who are captive to the company
A unique Function
| No. | SIC | Year | Notes |
| 1 | 2711 | 2002 | Pearson's Financial Times sells headline updates to Europeans with mobile phones and charges $172 an hour for access to its staff at the "Ask.FT" research service. |
| 2 | 3652 | 2004 | By April, Universal had retreated from key features of the initiative. In JumpStart 2.0, the company raised wholesale prices on most titles back to $9.49, albeit still below their pre-JumpStart levels. Some "superstar" releases now wholesale for $10.35. |
| 3 | 4512 | 2008 | With the cost of jet fuel increasing, airlines have increased ticket prices. All these fees are one reason airlines rate below the IRS and gas stations for customer satisfaction. If you buy the less-expensive, nonrefundable ticket, and something happens, you get socked twice: First, you pay the difference between your original fare and a last-minute ticket on a different flight, then on most carriers you pay $150 for making the change. |
| 4 | 5200 | 1996 | In general, Wilmar prices lower than at hardware stores. On highly visible items, it's competitive with Home Depot. But on more obscure items, its pricing is much higher. |
| 5 | 7299 | 2009 | Students spend $1,000 a year on their texts, according to the College Board. And that most likely will increase: Over the past 20 years, textbook prices have increased at twice the inflation rate. |
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