Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS PURCHASING DURING A PERIOD OF UNBALANCED SUPPLY AND DEMAND
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 3312 | 2004 | The weak dollar has discouraged foreign mills from exporting steel to the U.S. Steel mills, as a result, have begun assessing what they call "surcharges." Some mills have begun rationing supply, leaving customers to wonder whether they'll be able to get to get steel at any price. U.S. Steel, which has imposed $50 to $60 surcharges, may be forced to turn business away. |
| 2 | 9200 | 2007 | Some cities are working to decrease downtown traffic by charging fees. Manhattan has imposed $8 daily fee on cars which enter certain parts of Manhattan. Proceeds are used to fund subways and bus systems. |
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