Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO REQUIRE A SPECIFIC PRODUCT SYSTEM COMPONENT
CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 4841 | 1997 | As explained by TCI management, the large pay unit reductions resulted from significant price increases in some lower-priced channels (such as Starz!), as the company moved to bring margins on these channels in line with other premium units and ceased driving pay unit growth without regard to margin . |
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