Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 4512 | 2003 | US Airways Group will begin offering delicatessen style meals priced from $7 to $10 on its longer domestic flights without food service. American Airlines and Delta Air Lines have made similar moves in efforts to lower costs and regain financial viability. |
| 2 | 4813 | 2001 | Exorbitant calling-card fees are just one of the reasons customers end up with sticker shock when they open their monthly phone bills. Levies for credit-card and collect calls come on top of a bunch of recent price increases that can be difficult to avoid, such as pay-phone rates rising. |
| 3 | 9311 | 2002 | San Diego changed two nearly empty carpool lanes on Interstate 15 to toll lanes. The toll, levied automatically via a radio transponder, like the E-ZPass badges used on Northeast highways, can change as often as every seven minutes, with a charge of between 25 cents and $8 per trip, depending on how crowded the lanes are at that time. A recent poll showed that drivers think the special toll lanes save them 15 to 45 minutes per trip, but they actually save them only 15 to 20 minutes. San Diego is using its $1.8 million in annual toll revenues to fund an express bus line. |
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