Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 6141 | 1998 | Providian Financial is building its secured card business, a PL product, by requiring people who have no qualifications for Visa or MC elsewhere to deposit $750 in a savings account in return for a card with a $750 limit. The customer is paid 2% on the deposit and pays nearly 21% on the card balance, as well as a one-time $25 enrollment fee and an annual fee of $39. |
<<Return to Choice 3