Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE

CHOICE 2 ISOLATE SEGMENTS: SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE

CHOICE 3: USE THE COMPONENTS OF PRICE TO FURTHER CONTROL THE EXTENT OF THE HIGHER PRICE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package
   (no examples)

2. Change the Basis of Charge
   (no examples)

3. Change the List Price

   1. On Main Product Examples>>

   2. On Support Product Examples>>

4. Change the Optional Components of Price:

   • Add an extra fee on top of variable charge Examples>>

<<Return to Choice 2

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