Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: SEGMETNS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1989 | Nissan priced its 2 luxury models at $38,000 and $23,500, just slightly above Lexus but well below similarly equipped cars from European auto makers. Most options are included as standard. |
| 2 | 4812 | 2006 | Why do you have to pay for incoming and outgoing minutes on cell phones? Essentially a carrier is collecting twice for one call. Carriers are collecting half the cost of the call from each party. In Europe, the caller pays the entire cost but calls can cost twice as much as in the U.S. |
| 3 | 7929 | 2009 | Under the music industry model, a venue or media outlet that wants to use a songwriter's work can purchase a yearly blanket license from the organizations that control the public performance rights to the composition. Ascap and BMI distribute the money to songwriters and music publishers to ensure that a major television network pays a higher fee than a bar. This model has been upheld in courts on the basis that without acting collectively, artists wouldn't be able to police and get compensated for the use of their content. |
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