Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS PURCHASING DURING A PERIOD OF UNBALANCED SUPPLY AND DEMAND

CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE

No.	SIC	Year	Notes
1	2086	1994	Coke has a strategy of offering new products with short life spans but big profit potential while brand-name popularity lasts.
2	2834	2001	Barr will get about six months of marketing exclusivity thanks to the Hatch-Waxman Act. It gives generic drug makers who are first to file for review of their drug with the Food and Drug Administration a period to sell without competition from other generics.
3	2869	1992	Equal prices, which are 2-3x higher than Sweet N Low, will drop when aspartame patent expires.
4	4512	2007	Northwest Arkansas Regional Airport has some of the most expensive airfares in the U.S., on average 35% above comparable routes, outpriced only by Cincinnati and Huntsville, Alabama. The airport serves 600,000 fliers a year, most of them destined for Wal-Mart headquarters. Last-minute fares from Dallas, only 300 miles away, routinely cost $800. . These prices are a result of the consumer, largely business travelers who are less cost-conscious than leisure travelers and American Airline's control of the market. These prices can put pressure on leisure travelers who are often forced to use cheaper and less convenient airport. Wal-Mart executives have preferred pricing and access to private jets.
5	6289	2001	Using Western Union to send $500 from the U.S. to Haiti, for example, costs $43-more than a day's pay at minimum wage. Most customers though, have no alternative. Few have bank accounts. And banks do not offer to transfer money in 15 minutes or less as Moneygram and Western Union promise or accept transactions from people who cannot prove that they are legal immigrants.
6	7041	2004	Yellowstone Club has uncrowded slopes in a beautiful locale with terrain challenging enough for the most advanced. The Club's lift lines are practically unknown with only 16 non-employees on the slopes during peak season. Admittance to the Yellowstone Club is expensive. Prospective members must show a net worth of $3 million, put down an initiation fee of $250,000, pay $16,000 in annual dues and buy property. An average size lot is 2 acres and costs $1.4 million. Then there is the cost of building the home. While members are waiting they can stay in one of the 42 log cabins costing $415 to $850 a night.
7	7514	1992	Hertz announced new rates that do not require weekend use of the car and are for businesses travelers not covered by corporate rental contracts. The new Hertz rates for an advance booking of at least three days start at $24.99 a day for an economy car, and $28.99 for the same car booked as late as two hours before pickup.
8	7941	2003	Viewers might notice that fewer advertisements during football season feature actual NFL teams. Brands instead use non-professional or spin-off leagues to promote their products. The NFL charges from $2000 to $3000 per second of game film and requires advertisers to negotiate with players in the spots as well. Advertisers are now turning to the US Football League and Canadian Football League for footage that is much cheaper.

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