Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS MAKING HIGHER THAN AVERAGE USE OF CAPACITY
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 4200 | 1986 | Mailboxes Etc. charges $10/month for a personal mailbox, and $15/month for businesses. The U.S. Postal Service rents are much cheaper and start at $22/year, but there is a two-month waiting list in many neighborhoods. |
| 2 | 4512 | 2005 | United Airlines is offering its United Mileage Plus members access to the new Economy Plus section for one year. The section offers more legroom, forward seating and better access to overhead bin space. This promotion allows Economy Plus seating assignments for the member and a guest and costs $299. |
| 3 | 4512 | 1987 | American to increase its benchmark supersaver fare by $20 each way, add a new non-refundable 30-day advance purchase fare that would be $20 cheaper than the supersaver, and eliminate the industry's cheaper fare level. |
| 4 | 6211 | 2002 | In order to improve their services and encourage investment activities, brokers are working to offer personalized advice. E*Trade is offering a managed account which is customized to individual needs, for a fee of 1.5% of assets. |
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