Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WITH HIGH SERVICING COSTS
CHOICE 3 COMPONENT: SET LIMITS ON THE USAGE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 4522 | 2006 | In response to increasing demand, companies which offer fractional ownership of private jets are promoting higher-end options in which users own a stake in a particular plane. This limits the risk of demand from exceeding supply on peak travel days. CitationShares launched Citelines which offers travelers a price break for traveling on nonpeak days and a flat annual rate of operating charges. |
| 2 | 4812 | 2001 | Sprint is adapting its prepaid services to increase revenue and retain customers. The ASL deal requires credit checks and limits the air time customers can accrue based on their credit profiles. Billing is prompt. Unlike other prepaid plans, the per-minute rate is the same as monthly customers. This allows Sprint to profitably penetrate the credit-challenged market. |
| 3 | 6399 | 1998 | PetsHealth has three policies that cover 80% of vet's costs and prescriptions after a $100 annual deductible: the "basic" ($120 premium, $1500 per incident, $7500 maximum coverage.), "value" ($230,$3500,$10,000), and "choice"($362,$5000, $12,000). |
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