Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE PRODUCTS WITH HIGHER COST COMPONENTS
CHOICE 3 COMPONENT: SET OR RAISE MINIMUM PURCHASE REQUIREMENTS
| No | SIC | Year | Notes |
| 1 | 3711 | 2009 | The new Ford Taurus is priced at $45,000 (including all the features); it's a car filled with gizmos more typically found in luxury brands. Ford wants to increase margins on its passenger vehicles by loading the car with expensive options. |
<<Return to Choice 3