Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE PRODUCTS WITH HIGHER COST COMPONENTS

CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/DEMANDS ON HEALTH

No.	SIC	Year	Notes
1	191	2001	Organic products typically cost about 20% to 30% more than other food.
2	200	1987	Cattle ranchers raising animals with as little as 12% body fat, about 1/3 less than usual. Excel, a Wichita packer, began paying ranchers $2 more per hundredweight for low-fat animals.
3	2011	1986	Shoppers can expect to find more premium-priced beef from the lean breeds. Lean meat from exotic cattle costs 25% to 50% above regular beef.
4	3711	1991	GM will raise base prices about 11% on some key compact cars, as it adds features like anti-lock brakes.

<<Return to Choice 3