Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE PRODUCTS WITH HIGHER COST COMPONENTS
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/REDUCED RESOURCES REQUIRED/TIME
| No. | SIC | Year | Notes |
| 1 | 3571 | 1995 | StrataCom's new midrange IGX systems can move data about 10 times faster than the company's low-end IPX product with a total capacity that is 37 times larger. AT $26,000 to $300,000, the new sytem is only 15% to 20% more costly than the IPX. |
| 2 | 3571 | 2003 | Two types of PC buyers are appearing. One is the traditional consumer buying a system just for the home. In that case, price is what counts. Low-end products have driven the PC market. Others are blending work and home functions. They're willing to pay more. |
| 3 | 3691 | 1998 | The new Duracell Ultra battery will last up to 50% longer than ordinary alkaline batteries. They reduced electrical resistance, and reformulated the battery's chemistry. Duracell plans on asking a 20% premium in exchange for this improvement. |
| 4 | 4513 | 1995 | Fedex has announced 2 new services, same day and first ovenight. |
| 5 | 4800 | 1998 | DSL server, Concentric Network, charges $149 a month for its slowest service, 144-Kbps, up to $399 a month for service at 1.1 megabits per second. One-time installation charges add another $800 to $1,100. Those are great prices compared to T1 service. |
| 6 | 4841 | 1997 | For $45 per month plus a $150 installation fee (or $35/month with the purchase of the $295 cable modem), Optimum OnLine, CVC's data offering, delivers proprietary local content and Internet access at an effective bit rate of 3 megabits per second (Mbps), about 23 times faster than copper-based ISDN and at least twice as fast in the downstream as newer and untested telco technologies like ADSL. |
| 7 | 7375 | 2002 | Residents of Pocahontas, Iowa (pop.1970) have been enjoying Internet connections at a zippy 512 kilobits per second, ten times the speed that neighboring towns get through AOL connections, and pay $30 a month, $6 more than a standard AOL fee. The technology used in Pocahontas is called "fixed wireless" and connects homes to the Internet through the air. |
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