Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO REQUIRE A SPECIFIC PRODUCT SYSTEM COMPONENT
CHOICE 3 COMPONENT: CHANGE RELIABILITY AND PRICE TOGETHER
| No. | SIC | Year | Notes |
| 1 | 2037 | 1989 | Citrus Hill was calcium fortified and by 1989 had the endorsement of the American Medical Women's Association. They charge premium prices of about 11% for the standard product. |
| 2 | 3011 | 1994 | Goodyear targets tires for its sports car owners–each set of tires is made differently–so owners will buy 4 tires instead of just one. |
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