Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: CHANGE RELIABILITY AND PRICE TOGETHER
| No. | SIC | Year | Notes |
| 4512 | 2005 | United Airlines is now offering Economy Plus Access, which gives members and one accompanying guest access to United's Economy Plus section when they book a flight on all domestic and international United, United Express and Ted flights. The United Economy Plus seating section has up to five extra inches of legroom, seating in the front of the economy section and better access to overhead bin space. The Economy Plus Access package is being offered for $299 for one full year, plus 5,000 bonus miles when purchased by December 31, 2005. | |
| 4513 | 1994 | UPS will launch a service to guarantee delivery of packages and letters by 8:30 a.m. the following day. Currently the earliest guaranteed delivery is Fedex's 10: 30 a.m. delivery. The 8:30 delivery will cost $40, a 400% increase over Fedex. | |
| 5912 | 2000 | New London did suffer at the hands of chain competitors a few years ago. It made a comeback by copying the chains and cutting prices, importing household merchandise, and advertising in senior citizen magazines (they account for 1/3 of its prescription saales). New London has also tried to distinguish itself from chains by providing better customer service, doing same-day prescription filling, accepting IOU's, and selling unique products. |
<<Return to Choice 3