Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMACE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT
| No. | SIC | Year | Notes |
| 1 | 4953 | 1996 | Walmart is offering re-refined oil, under its America's Choice label, in its 933 Tire & lube express service ctrs. But it costs $20.74 compared to $18.74 for Quaker State or Pennzoil. |
| 2 | 6021 | 2005 | Commerce Bank serves New Jersey, Delaware, New York and Philadelphia. Commerce Bank pays among the lowest rates in the market and it offers a limited product line of just four checking accounts. Between 1999 and 2004 Commerce Bank has expanded from 120 to 319 branches, deposits quintupled from $5.6 billion to $27.7 billion, and loans have tripled from $3 billion to $9.4 billion. The bank has reversed positioned itself by operating seven days a week including evenings. The bank offers free coffee and newspapers, when it rains they will walk their customers to their cars with an umbrella, and most branches have free coin counting machines. However customers still have limited choices and inferior rates. |
| 3 | 6211 | 2001 | While the online brokerage industry has largely introduced inactivity fees to compensate for a drop in commissions, traditional brick-and-mortar firms resisted following suit. Merrill Lynch Direct and Morgan Stanley Online charge more per trade, $29.95 compared with the $12 basic fee imposed by TD Waterhouse, but do not charge inactivity fees. |
| 4 | 7384 | 2000 | Ofoto and Shutterfly offer snapshot size prints free when you sign up. Both charge 49 cents for snapshots, 99 cents for 5×7 prints and $2.99 for 8×10. In contrast, Kodak's online service, PhotoNetOnline, offers features roughly comparable but for higher prices; $8.95 for an 8 x 10, $1 to download high resolution versons of images where Ofoto and Shutterfly offer this service for free. |
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