Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT/IMPROVE EXPERIENCE/IMPROVE IMAGE
| No. | SIC | Year | Notes |
| 1 | 5945 | 2003 | Wal-Mart gets deals such as advertising dollars or rebates, which lower its overall cost. Instead of matching Wal-Mart's low prices on toys, other chains are trying to line up exclusives. Besides, these other chains know that deep discounts can tarnish the image of a toy brand. The toy makers worry that Wal-Mart is making the toys seem cheap. |
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