Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE ANCILLARY OR SUPPORT PRODUCT/REDUCED RESOURCES REQUIRED/DEMANDS ON HEALTH
| No. | SIC | Year | Notes |
| 1 | 2844 | 1991 | Church & Dwight Co. has used Arm & Hammer baking soda in products. Use the added performance to command a price premium of 25% or so. |
| 2 | 3949 | 1998 | Penn Racquets Sports has made their tennis balls dye-free for their new customers, dogs. The tennis balls have the Ralston Purina Co. logo, thanks to a licensing deal with the dog-food giant. The biggest change is the price: $4 to $5 for a can of two Fetchem's vs. $2.50 for three old fashioned tennis balls. The fact that the products have Ralston's name and the natural felt are pluses. |
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