Raise Prices to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PEROFRMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE FUNCTION
CHOICE 3 COMPONENT: CHANGE MAIN PRODUCT/IMPROVE EXPERIENCE/IMPROVE IMAGE
| No. | SIC | Year | Notes |
| 1 | 2020 | 1994 | When milk prices fell, the Ofosky brothers farm put the milk back in bottles and sold nostalgia along w/ the milk. Milk was left unhomogenized, so there's a thick layer of cream on top. Price is twice that of regular milk. Loyal following. |
| 2 | 3634 | 1997 | A lot of the volume in housewares gets done at opening price points, where there is a good deal of competition. And where there's a lot of competition, there's a lot of pressure on the margins. Licensing creates higher pricing and allows us to create value for the consumer and additional margin for the retailer and us as the manufacturer. |
| 3 | 3711 | 1991 | Mercedes-Benz introduced its latest S Class luxury cars today and raised the price of the series by 20%. The new cars have catalytic converters to reduce exhaust emissions, and many of the car's parts can be recycled. This is despite huge engines. |
| 4 | 3711 | 2009 | The new Ford Taurus is priced at $45,000; it's a car filled with gizmos more typically found in luxury brands. The car starts at around $26,000. But with optional features like racing-inspired paddle shifters, blind-spot detection, adaptive cruise control and massaging seats, the price escalates quickly. If you want Ford's new fuel-saving turbocharged EcoBoost engine, you'll have to get the all-wheel-drive Taurus SHO, which starts at $38,000. |
| 5 | 3827 | 2001 | Sola International's latest innovation, Enigma glasses with curved lenses, sell for about $500-$600. At that price, these glasses could be as much as 30 times more profitable than standard glasses while bringing in 50 times as much. |
| 6 | 6141 | 1991 | Under threat of a boycott by about 100 Boston restaurants, American Express said it would consider reducing the rate it charges restaurants when a customer charges a meal. It has fees ranging from 3% to 5%, depending on an establishment's location and volume; big restaurants tend to pay less. Most Boston restaurants are being charged about 3.5%. In comparison, charges on meals purchased with Visa and Mastercard, average about 1% to 2%. |
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