Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO UNIQUE FUNCTION
CHOICE 3 COMPONENT: SET OR RAISE MINIMUM PURCHASE REQUIREMENTS
| No. | SIC | Year | Notes |
| 1 | 4522 | 1997 | The Atlas contracts typically require customers to guarantee minimum monthly aircraft utilization levels at fixed hourly rates. |
| 2 | 4812 | 2002 | Prepaid customers of Sprint PCS buy a flat package of minutes that they must use within a set period. |
| 3 | 4841 | 1991 | Companies unbundle services so that the customer has more choices, but ends up paying more (a la carte). There's a buy-through, so that you must buy basic product to get tier 1 of options, and must buy tier 1 to get tier 2. |
| 4 | 6141 | 2009 | With the economy contracting and fears rising about credit-card delinquencies, banks are trying to cut costs and bolster profits. Many card issuers have been testing shorter expiration periods, higher redemption fees or earnings caps on rewards. Capital One Financial Corp.'s new No Hassle Rewards Card requires customers to spend at least $1,000 a month in order to earn double miles for each dollar above that threshold. (Customers earn one mile per dollar spent on all other purchases.) Most of the bank's other cards impose no spending thresholds to earn bonus rewards. |
| 5 | 7941 | 2006 | EBay's StubHub unit and the Jets will put on the block the rights to 2,000 lower-level seats behind the Jets bench near the 50-yard line. The special website (Jetscoachesclub.com) will set a floor price for the licenses. Bidders will be screened and provide a credit card. |
| 6 | 7990 | 1990 | Service charges on tickets to most sporting and entertainment events in the last decade have accelerated at rates even greater than medical care and CA real estate. Bass requires new clients to agree to exclusive three- to five-year contracts. 50% of agreements are exclusive. |
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