Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 7832 | 95 | Critics say Japan's movie operators have managed to show sales increases in a declining market by hiking ticket prices year after year — from 600 yen in 1973 to an average of about 1,300 yen today, at the same time they have been cutting theater services and amenities. |
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