Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 3990 | 86 | Increasing raw material prices have led manufactures to raise price. However, some competitors have chosen to not take price increases at this time, opting instead for short-term volume gains. Rubbermaid has cut the number of colorants used. |
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