Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENT: SET OR RAISE MINIMUM PURCHASE REQUIREMENTS
| No. | SIC | Year | Notes |
| 1 | 2000 | 2009 | A big grocery chain has removed from its Belgian stores about 300 Unilever products that it says are priced too high, a sign of mounting tension between retailers and suppliers as the recession grinds on. Delhaize says its conflict with Unilever is rooted in the supplier's effort to push a broad range of goods into its stores, including some that the grocer says it would prefer not to stock because they are unpopular. If the supermarket doesn't buy the whole range of products, Delhaize says, Unilever has threatened to raise prices by an average of 30% for the remaining items. |
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