CHOICE 1: Raise Price with No Change in Performance and Cost
CHOICE 2: Isolate the segments who must pay the price increase: SEGMENTS WITH HIGH SERVICING COSTS
CHOICE 3: CHANGE A COMPONENT OF PRICE
For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.
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Change the Benefit Package (
no examples) -
Change the Basis of Charge Examples>>
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Change the List Price Examples>>
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Change the Optional Components of Price:
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Add an extra fee on top of variable charge Examples>>
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Set or raise minimum purchase requirements Examples>>
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Eliminate forms of discount Examples>>
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Set limits on the usage of the product Examples>>
<<Return to Choice 2