Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 2771 | 1999 | Seasonal card prices have gone up higher and faster than everyday cards. |
| 2 | 5812 | 1991 | McDonald's lowered prices only on its cheapest menu item while maintaining the regular price of its more expensive items. The new low price of its most basic fare keeps price-sensitive buyers coming in. But most pay more for bigger items. |
| 3 | 6141 | 1998 | Late-payment and over-the-limit fees on credit cards have jumped from an average of $13 to about $20 in just 18 months. |
| 4 | 6141 | 2008 | Card issuers from Bank of America to Capital One are using the economic crisis as a reason to raise interest rates. 37% of banks have increased rates, compared with 24% in April and 10% in January. |
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