Board of Directors
Basic Strategy Guide
Diagnose
Improve
Tools
Blog

CHOICE 1: Raise Price with No Change in Performance and Cost

CHOICE 2: Isolate the segments who must pay the price increase: SEGMENTS BENEFITING FROM A UNIQUE FUNCTION

CHOICE 3: CHANGE A COMPONENT OF PRICE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

  1. Change the Benefit Package Examples>>

  2. Change the Basis of Charge Examples>>

  3. Change the List Price

    1. On Main product Examples>>

    2. On Support product Examples>>

  4. Change the Optional Components of Price:

  • Add an extra fee on top of variable charge Examples>>

  • Set or raise minimum purchase requirements Examples>>

  • Eliminate forms of discount Examples>>

  • Set limits on the usage of the product Examples>>

<<Return to Choice 2

<<Directions to Raise Price