Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

D. Change the Optional Components of Price

Offer a coupon

No.	SIC	Year	Notes
1	2676	1993	As Tambrands has been raising prices, Playtex, Kimberly-Clark's Kotex and Johnson & Johnson's o.b. brands have increased promotions.
2	3711	1991	Instead of using a blanket ad campaign to offer rebates, some car companies are mailing offers to specific households that bought their make of cars 3 and 4 years ago. These are people who might delay their normal trade-in because of the recession.
3	4512	2002	Travelers accustomed to travel vouchers handed out freely when a flight was canceled or overbooked may face a different picture. Northwest Airlines limits compensation for domestic flights to a $300 voucher and $750 for international flights.
4	5331	1995	Price/Costco mailed 15.5 million "Passport" coupons, including 2 million sent to nonmembers. The coupons offered such savings as a 25% discount on a $750 fax machine.
5	6021	2006	As rates for home equity lines of credit rise, banks are offering special promotions and rate cuts to ensure consistent demand. Bank of America offered "customer reward" certificates which reduce rates by 0.5 percent.