Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

D. Change the Optional Components of Price

Offer a Call

No.	SIC	Year	Notes
1	1521	2006	To deal with a difficult market and skittish buyers, Mid-Atlantic Builders offered to adjust the sales price downward up to 45 days before closing if the price on one of its similar homes declines.
2	3711	1990	Chrysler is telling dealers it plans to raise prices on its 1991 minivans by as much as 12%. Signal price increase.
3	4813	1993	To generate interest in its new collect-call service, AT&T said it would cut 10% off the price of collect calls on the Fourth of July and would offer a 30% discount throughout the summer on collect calls made from selected airports.
4	5999	2004	Bloomingdale's has mailed out coupons to shoppers for $25 off any $100 purchase next week.
5	8221	1996	Other schools, like Rice University, have limited tuition increases to the rate of inflation for continuing students.