Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

D. Change the Optional Components of Price

Offer a trade-in allowance

No.	SIC	Year	Notes
1	1542	1992	New "Class A" buildings have made aggressive concessions including free rent, assumption of unexpired leases.
2	3577	1998	Lexmark Inc. is offering to sell its cartridges at a discount – if the purchaser agrees not to let the empty cartridge get into the hands of any remanufacturers.
3	4813	1992	AT&T mails out a $20 check to potential customers. If they endorse the check and cash it, they switch to AT&T automatically.
4	6141	2004	Fierce competition in the battle for credit card market share has driven plastic issuers to keep churning out the zero-rate or low-rate balance transfer offers they've come to rely on.
5	7841	2005	Blockbuster has struck against Netflix by announcing that it will give members of its competitor's service two free months of movies and free DVD if they switch over.