Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

D. Change the Optional Components of Price

Waive fees, or make a one time or periodic payment, to cover some costs of the customer

No.	SIC	Year	Notes
1	3000	2007	When a product does not meet delivery deadlines or quality requirements, sellers may agree to pay a performance penalty to buyers.
2	4512	2008	Frequent flier programs are being changed. As Delta merged with Northwest Airlines, it has made consumer-friendly choices in rules for a combined frequent-flier program. Delta has eliminated the fuel surcharges on frequent-flier tickets.
3	5611	2009	In March, apparel retailer Jos. A. Bank Clothiers Inc. offered to refund as much as $199 of a suit's price and allow customers to keep it if they are laid off through early summer.
4	6211	2000	American Express offers free trade for those with more than $100,000 in assets and unlimited free purchase orders for those with more than $25,000. The freebie has attracted a lot of customers, however the site is better suited for long-term investors.
5	7812	1999	Networks typically license prime-time shows for less than their production cost, a deal producers accept in hopes of the show's running enough seasons to accumulate 100 episodes, after which it can be sold in syndication.