Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

D. Change the Optional Components of Price

Extend a discount in kind

No.	SIC	Year	Notes
1	3571	1989	To volume purchasers, Apple will give away one computer for free w/ orders of multiple systems ranging from 4 to 11 computers. Only good for certain computers.
2	4812	2002	By offering more free time for calls, AT&T Wireless cut per-minute prices on one plan 33%, while Verizon Wireless cut one rate plan 29%.
3	5995	1989	Many big eyewear chains have introduced one-hour service, have cut-rate prices and "two-for-one" promotions. Many of the chains now also have in-store optometrists, or arrangements w/ doctors next door.
4	6141	2009	Some credit cards give more points or a higher percentage of cash back for certain types of purchases, like gas or groceries. Others offer incentives for buying certain products at specific times of the year, like home improvement shopping in the spring.
5	7841	2005	Blockbuster Online is trying to get Netflix customers by offering them two free months of service, a free retail DVD of their choice, and the chance to keep paying their current rate for a year.