Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

C. Change the List Price

No.	SIC	Year	Notes
1	2844	1992	Colgate copied P&G's upright toothpaste dispenser 1.5 years later. Colgate's upright sells for 15% less than P&G's neat-squeeze and 15% premium to regular tube.
2	3711	2005	In response to a successful initiative by General Motors, Ford Motor Co. and Chrysler began offering employee discounts to the general public, popular models which sell well without hefty reductions were excluded.
3	4931	2000	Essential.com offers to sell utilities at lower rates than can be generally found elsewhere by aggregating customers. New England Electric System sells electricity through Essential at 10% below competitors' prices.
4	5141	1997	Frequent shopper cards allow grocers to offer discounted items only to loyal customers.
5	7900	2009	Some discounts occur around occasions. Northstar at Tahoe ski resort offered a $25 tax relief ticket. This ticket saved the skier $54 and allowed the owner to ski or ride on Wednesday, April 15, for that low price.