Reduce Price to Improve Revenues and Margins

CHOICE 3: USE COMPONENTS OF PRICE TO FURTHER LIMIT THE SPREAD OF THE LOWER PRICE

No.	SIC	Year	Notes
1	2000	2008	Nestle, has instigated "nuclear" pricing actions to the detriment of profitability in the category. This refers to Nestle's 10 frozen meals for $10 promotions.
2	3571	2002	Hewlett-Packard will retain its market share leadership by bundling PCs with other products and services for companies, by competing on price, and by innovating for consumers.
3	4512	2006	In order to generate consistent revenue and foster loyalty, many North American airlines are considering prepaid pass programs. Cathay Pacific Airways offers a 21-day pass that lets you fly between 18 cities in Asia starting at $1299.
4	5411	2004	Closer to downtown, HEB's stores face more competition for lower-income customers. There, HEB has found that pricing products by the piece, instead of by the pound, produces better sales from buyers who come in with just $20 in their hands.
5	7514	2005	Budget Rent-A-Car is reaching out to college students moving home for the summer with a "Budget Moves You Home" Promotion, with rates at $18 a weekend or $129 a week. An SUV or minivan is priced at $38 a weekend or $200 a week.