Reduce Price to Improve Revenues and Margins

CHOICE 2: ISOLATE SEGMENTS RECEIVING THE LOW PRICE

A. Product Purchased Segments

Affiliated member segment

No.	SIC	Year	Notes
1	3711	2005	In response to a successful initiative by General Motors, Ford Motor Co. and Chrysler began offering employee discounts to the general public, popular models which sell well without hefty reductions were excluded.
2	4512	2000	Delta will subsidize its employees for the PeoplePC service which normally sells for $25 a month.
3	5141	1997	Frequent shopper cards allow grocers to offer discounted items only to loyal customers.
4	6141	1990	Citicorp has a frequent-shopper program, which gives customers a personal bar-coded scanner card to give customers automatic rebates and discounts.
5	7011	1987	Hotels offering hospitality clubs, which (for a $50-$65 annual fee) give user discounts at restaurant, use of facilities. Only economically rational for larger customers.