Reduce Price to Improve Revenues and Margins

CHOICE 2: ISOLATE SEGMENTS RECEIVING THE LOW PRICE

C. Competitive Supplier Segments

No.	SIC	Year	Notes
1	3571	2003	The latest Palm device has a faster processor and 8 MG of memory, games, a shopping list and other software. The original Zire drops in price to $79, down $20, and will be gradually phased out.
2	4833	1997	Ad rates on network TV are an average of 25% higher for broadcast than for cable, even when the programming reaches exactly the same number of viewers.
3	5735	2009	New online-music rivals have also emerged, including Amazon.com Inc., which sells many songs at a cheaper price than iTunes and without copy protection, giving users more freedom with the songs they have purchased.
4	6021	2005	Last month, Commerce Bancorp said it will reimburse fees for use of out of network automated-teller machines for customers with more than $2,500 in their accounts. This was in response to customer criticism over Commerce's limited ATM network.
5	7372	1998	Corel sells office suites for about half the price of Microsoft, and allows free copies for people who take work home.