Reduce Price to Improve Revenues and Margins

CHOICE 2: ISOLATE SEGMENTS RECEIVING THE LOW PRICE

B. Margin Building Segments

Low Demand Period Segment

No.	SIC	Year	Notes
1	2600	1990	To keep US sales growing in tough times, Filofax is rolling out two "budget" models–the $55 "Lincoln" and the $100 "Sherwood."
2	3711	2001	General Motors Corp.'s decision to keep its factories running and to fire up a massive sales blitz, featuring 0% financing for the next five years is widely credited with helping the U.S. economy avert a deeper slump following to the September 11 attacks.
3	4522	2006	In response to increasing demand, companies which offer fractional ownership of private jets are offering incentives to reduce the risk of overbooking. Flexjet is offering discounts up to 25% for flying on off-peak days.
4	5611	2009	In March, apparel retailer Jos. A. Bank Clothiers Inc. offered to refund as much as $199 of a suit's price and allow customers to keep it if they are laid off through early summer.
5	7941	2003	At Fox Valley Club, new members put down $1,000 a year for four years and are then freed from the rest of the $8,000 initiation fee. The club says it has signed up about 60 members in the past couple months.