Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / USE A THIRD PARTY PRODUCT ON WHICH THE COMPANY RECEIVES REVENUE
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 7374 | 1995 | In the late ‘80’s, CES leveraged its parent relationship with Citibank, the largest bank card issuer, into unique promotional relationships with the Company’s customers. “We would go to a big account…say a Macy’s…and we would give them 1/2 point of interchange, that the cardholder side gave up. And, we put that into a promotional pot that gave the merchant the opportunity to do special value offer promotions at Macy’s that were funded by Citibank. It gave us something unique with the merchant. |
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