Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: REWARD CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: REVENUE IMPROVEMENT SEGMENT

1. Increase the company’s share of their purchases Choice 3>>

2. Recruit other customers on the company’s behalf Choice 3>>

3. Use a third party product on which the company receives revenue Choice 3>>

<<Return to Choice 2