Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO GET THIRD PARTY BUSINESS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3011 | 2002 | Tire makers have always viewed selling their wares to auto makers as a tradeoff. They often accept low prices, sometimes even taking a loss on some types of tires, to keep their factories going full tilt and to secure a better shot at selling very-profitable replacement tires to car owners. |
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