Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 3571 | 2006 | In order to encourage customers to buy PCs with soon to be outdated Microsoft XP, Microsoft and PCs makers are offering the Technology Guarantee program which provides any new Windows XP buyer with a free or cheap version of Vista upon its release. |
| 2 | 5812 | 1995 | Fuddruckers primarily sells freshly prepared, premium hamburgers. It courts families by allowing children to eat free Monday thru Thursday, giving away balloons and equipping restaurants with video games. |
| 3 | 7011 | 1988 | At Mt. Reba, parents can get free lodging and skiing for children 12 and under when staying midweek in a Bear Valley hotel room, condo or home rental. |
| 4 | 7011 | 1988 | At Mt. Reba, parents can get free lodging and skiing for children 12 and under when staying midweek in a Bear Valley hotel room, condo or home rental. Only midweek stays. |
| 5 | 7372 | 1988 | To maintain market share, Lotus has promised free upgrades to anyone buying the current software now. |
| 6 | 7372 | 1999 | Microsoft offers free support for users of Money on all questions within its normal business hours. It's $15 a call outside those hours. |
| 7 | 7900 | 1998 | Bargains galore are being offered to entice new tourists. A night's stay at the once-hallowed Caesar's Palace goes for a paltry $79 during the week, and the casino is throwing in $20 in free play to people willing to feed $50 into its slot machines. |
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