Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER COST SAVING SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 3652 | 2004 | In fact, Universal's move toward standardized pricing encouraged its rivals to step up their use of co-op advertising – which curried favor with retailers just as Universal was alienating them. |
| 2 | 4813 | 1991 | AT&T was getting complaints from hotel guests, so it launched Teleplan, a program in which member hotels would get marketing & advertising support if they agreed to hold phone surcharges w/in reason. |
| 3 | 4813 | 1992 | MCI runs a similar plan to AT&T's, called Friends of the Firm, which gives customers a 20% discount on phone calls in return for providing MCI with a list of friends and family members who also qualify for discounts when calls are made within their circle. |
| 4 | 4911 | 1988 | Some power companies have given rebates to customers who buy energy-efficient refrigerators. |
| 5 | 4911 | 2006 | Ernenoc is pioneering a business idea that may save the U.S. from wasting a lot of capital on the power plants used to supply electricity during seasonal peaks. Ernenoc has already aggregated 200 megawatts of demand from 500 commercial and industrial clients in California, New York, and New England. The grids pay Ernenoc an annual fee. It can surpass $100 per kilowatt promised in places such as Long Island or in Manhattan. Gas-fired peaking plants cost in the neighborhood of $400 per kilowatt. Ernenoc shares that fee with its customers. If and when the promised power is taken offline, Ernenoc gets paid again, at a market rate per kilowatt hour, sharing it with clients too. |
| 6 | 6141 | 1991 | American Express is offering lower fees to restaurants that file charge records with American Express electronically. The new rate structure marks the first time in 13 years that American Express has changed the fees that merchants pay. |
| 7 | 7372 | 1999 | One PC maker says that Microsoft takes $7.50 off the unit price of Windows if PC makers agree to carry a "Windows" logo on their machines and submit to certification by Microsoft's labs. |
| 8 | 7841 | 2002 | Blockbuster may offer a discount of a couple of dollars a month for customers who agree to have their credit cards automatically charged the monthly fee. |
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