Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOSS LEADER SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 3571 | 1999 | In February, Free PC jolted the computer industry when it said it would give away sub $1000 PC's made by the Compaq Computer Corp. that came with free internet to people who agreed to share personal data and be exposed to targeted advertising. |
| 2 | 7319 | 1999 | Unlike companies that charge a monthly fee for their "free" computer. Free PC levies no fees and allows customers to cancel the service and return their PC's at any time. The catch: Free PC constantly displays ads on its customer's PC screens. |
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