Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / REDRESS A FAILURE BY THE COMPANY
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 3000 | 2007 | When a product does not meet delivery deadlines or quality requirements, sellers may agree to pay a performance penalty to buyers. |
| 2 | 4841 | 2004 | EchoStar's fight against Viacom has angered some customers. A good amount have switched to DirecTV as a result. But other customers praised EchoStar for standing up to Viacom instead of giving in and passing along a rate increase to customers or carrying channels that customers don't want. To placate angry customers, EchoStar plans to give them as much as $2 per month in credits until full service is restored. |
| 3 | 6021 | 2005 | Last month, Commerce Bancorp said it will reimburse fees for use of out of network automated-teller machines for customers with more than $2,500 in their accounts. This was in response to customer criticism over Commerce's limited ATM network. That doesn't mean the competition won't be watching closely to see how customers react. In the meantime, Commerce is also slowly expanding its ATM network. |
| 4 | 6282 | 2009 | A multibillion-dollar hedge fund run by Renaissance Technologies LLC's has waived all its management fees for 2009, a rare move suggesting fund managers' pay will come under greater pressure in the year ahead. The fund will have to make back losses before investors must pay performance fees or share the fund's profits with its managers. |
| 5 | 7011 | 2002 | Six Continents tells its franchisees to match or undercut any rival rate that a customer finds on line. And, recently, began offering customers who find a better rate on other web sites a 10% discount off that rate if they book with Six Continents on line. Other competitors followed this move. |
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