Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / AVOID PUBLIC OR GOVERNMENT ACTION AGAINST THE COMPANY
CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 7372 | 2005 | In the $1 billion tax software and online tax preparation industry, makers of the programs are giving away free software and electronic filing services to anyone who wants them. The move to make free software is a twist to emerge from a deal the IRS cut in 2002 with numerous tax preparation companies. The IRS is trying to encourage people to file electronically and promised in the deal not to provide its own free service during the term of the pact. In return, members of the alliance are required to offer free services, via the IRS web site, to at least 60% of the nation's tax payers. |
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