Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: PUBLIC RELATIONS SEGMENT / IMPROVE THE COMPANY'S IMAGE
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 6021 | 2009 | Bank of America in April introduced fee waivers for customers who have lost their jobs. It will get rid of monthly account maintenance fees for three months and refund or get rid of insufficient funds and overdraft fees on a case-by-case basis. The bank also will soon start a $10 fee for small overdrafts for all customers—a bargain compared with its previous $35 charge. |
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