Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT
CHOICE 3 COMPONENT: PROVIDE A MEET OR RELEASE AGREEMENT
| No. | SIC | Year | Notes |
| 1 | 5999 | 1989 | Price-matching policies actually give merchants "a way to keep prices a little higher for the loyal customers while giving a lower price" to new customers (comparison shoppers) the store is trying to attract. |
| 2 | 7011 | 2002 | Six Continents tells its franchisees to match or undercut any rival rate that a customer finds on line. And, recently, began offering customers who find a better rate on other web sites a 10% discount off that rate if they book with Six Continents on line. Other competitors followed this move. |
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