Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2840 | 1993 | Dial better able to hold its own against rival name brands and private labels because of its 2nd-tier brands distributed in targeted regional markets and priced below premium lines. |
| 2 | 3661 | 2004 | Despite the rise in cell phone sales, manufacturers are suffering from pressure from service providers to produce better, cheaper phones to use in promotions. Service providers are taking advantage of a crowded industry to push for cheaper prices. Nokia has seen its handset price fall 14% in the last year. Growth in the7 developing world has encouraged local operations and forced larger corporations to charge less to compete. |
| 3 | 4512 | 2000 | Legend is poised to start flying 56-seat jets this month to Los Angeles and Washington, offering exclusively first-class seating, gourmet meals, and satellite TV, all for regular coach fare. Not to be outdone, American is now scrambling for permission to provide similar all-first-class service to major business centers from Love Field. |
| 4 | 6531 | 2002 | In response to some of the pricing pressure from the online realty firms, Caldwell Banker recently introduced a web based brokerage that offered discounted fees in Pennsylvania and Illinois. |
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