Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PERFORMANCE PERCEPTION SEGMENT
CHOICE 3 COMPONENT: PROVIDE A FREE, OR HEAVILY DISCOUNTED, PRODUCT FROM THE COMPANY, OTHER THAN THE PRODUCT ON SALE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | GM said it would begin offering today, at no extra charge, V-6 engines w/ a suggested list price of $660 on its Lumina sedan and coupe cars. |
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